In recent years, food safety incidents involving Sudan Red, lean meat powder, and other meat products have occurred frequently. Consumers' attention to food safety is increasing, and the trust in brands is becoming more prominent. From this perspective, leading companies in the industry, such as Shuanghui, Yurun, and Jinluo, are well-known, have a good brand image, and are correspondingly trusted by consumers. In the future, this effect will become stronger, and while the status of leading companies is reinforced, some small enterprises in the industry that do not meet scale and safety standards will gradually be eliminated, leading to further concentration in the industry.
It is worth noting that end consumers currently have little ability to identify brands when purchasing pork products in agricultural markets or supermarkets. However, we believe that with the further deepening of urbanization and the advancement of agricultural reforms, supermarkets will replace agricultural markets as the main place for consumers to purchase pork products. Chain supermarkets will become the brand identifiers for consumers, directly connecting with large brand meat product companies to ensure stable product quality.